Reignwood Park · Phase 1 Aquatic
Reignwood Park
Aquatic Setup & Operational Excellence
A phased operating development plan for a premium members-only sports and wellness destination. Phase 1 focuses on the aquatic scope — curriculum, coach training, SOP design, safety protocol and ERP.
A phased operating plan
for a premium members-only club.
Phase 1 proposal for Reignwood Park Sports Complex — Aquatic scope only. Prepared for executive review and commercial discussion.
Phase 1 — Aquatic
Priority launch scope covering swim academy curriculum, aquatic coach training, SOP design, safety protocol, ERP, implementation, and post-launch advisory.
Swimming First
Aligned with the client's stated priority order — swim scope is delivered first, ahead of non-aquatic operations.
Phased & Costed
Structured as phased, costed deliverables per the 06-23 client request — not a single lump-sum package.
Internal Build
Coach development model favours an internal build on two-year contracts, over external hire — matched to the client's staffing philosophy.
Management Support
Monthly advisory and onsite operational support from October 2026 through June 2027 — beginning before opening.
Phase 2 Ready
Non-aquatic operations — football, running tracks, sports courts, fitness, rehabilitation and spa — follow in a defined Phase 2 workstream.
Full hospitality
high-performance coaches.
Three pillars, one coach — the standard expected at a luxury, members-only complex.
- 01Most sport facilities train coaches on technical skill only.
- 02Safety is treated as compliance, not culture.
- 03Hospitality is treated as a front-desk function, not a coaching competency.
Technical Mastery
Stroke mechanics, sport-specific skill, and structured progression coaching.
SSI / sport-specific frameworks
Safety Culture
Risk anticipation, incident prevention, and calm command under pressure.
Aviation-grade Human Factors & CRM methodology
Hospitality Excellence
Member care, communication, service recovery, and emotional intelligence.
Luxury hospitality service standards
"We do not train sport technicians. We train full hospitality, high-performance coaches — built on the same safety discipline used in commercial aviation, and the same service standard expected in luxury hospitality."
Staffing is the client's bottleneck — 165 FTE target. Quality of hire matters as much as quantity.
The complex is positioned as premium and members-only. Technical-only coaches undersell that positioning.
Safety culture reduces incident and liability risk at scale, across pools, courts, and pitches.
Hospitality-trained coaches drive retention and membership value — not just class delivery.
Two proven systems.
One coaching standard.
Phase 1 curriculum and coach training are built on two internationally recognised systems already operated in Thailand by B and B Outdoor Sports Co., Ltd. — SSI for structured swim-school progression, and Total Immersion for adult stroke mastery.
SSI — Swim School International
A global swim-instructor certification and swim-centre accreditation network. Standardised curriculum, instructor pathway, and operational support — from private studios to large-scale aquatic facilities.
Proven across Thailand. B and B Outdoor Sports Co., Ltd. already operates SSI Accredited Swim Centres at multiple sites — including Fishlike Thailand, STAGE Swim Academy, Quantum Young, and others — a field-tested rollout, not a first attempt.
Why it matters for Reignwood: global recognition, standardised delivery across all coaches, documented safety protocols, and a visible certification pathway that supports premium pricing and member retention.
Swim Teacher Level 1
Ages 3–17 beginner — water confidence, safety, beginner stroke development.
Swim Teacher Level 2
Ages 5–17 intermediate — competitive stroke, endurance, coordination.
Swim Teacher Adult
Confidence-building for adults, structured progression through fear of water.
Swim Teacher Baby
Parent-guided infant & toddler familiarization — family membership lead-in.
React Right
Emergency response & safety certification — baseline across all instructors.
Level 1 → Level 2 → Adult / Baby specialisation, with React Right as the safety baseline. A clear career track that improves retention and reduces coach turnover.
Total Immersion — Fishlike Swimming
Founded in 1989 by Terry Laughlin, Total Immersion changed how the world thinks about "swimming well" — from work harder to swim smarter. Skill, balance, and flow replace brute arm-and-leg power. TI's best-selling book has sold 275,000+ copies and its demonstration videos have drawn 2.2M+ views.
Balance
Horizontal, relaxed float — no heavy kicking just to stay up.
Streamline
Body shaped like a vessel to cut through water (~1,000× denser than air).
Core-driven stroke
Power from hip & torso rotation, not the arms alone.
"Fitness is the byproduct of better skill — not the starting point."
TI's Kaizen philosophy — continuous, lifelong refinement.
Held by B and B Outdoor Sports Co., Ltd.
In 2026, Coach Boat (Capt. Sasitat Kulsuptrakul), Managing Director of B and B Outdoor Sports Co., Ltd., secured the exclusive Total Immersion franchise for Thailand for a five-year term (2026–2031).
For Reignwood, this means adult-member stroke mastery, triathlete-ready coaching, and video stroke analysis are delivered by Thailand's sole licensed operator — not a second-hand adaptation.
Four workstreams.
One launch-ready aquatic operation.
Deliverables are phased and costed per client request — not a single lump-sum package.
Curriculum — Swim Academy
SSI-aligned progression, built around Reignwood's 50m × 10-lane Olympic-size pool.
- Deliverables
- Skill matrix · Level structure · Assessment criteria
- KPI
- Coach academy launch readiness
Coach Training
Internal coach development model — client prefers internal build over external hire (two-year contracts).
- Deliverables
- Training curriculum · Certification pathway · CBTA-based competency assessment
- KPI
- Aqua aerobics capability · Coaching quality score
SOP Design
Operating procedures for pool operations, class delivery, hygiene, and member handling.
- Deliverables
- SOP manual · Checklists · Audit framework
- KPI
- SOP compliance score
Safety Protocol & ERP
Emergency response plan for pool operations and staffing safety standards.
- Deliverables
- ERP document · Drills schedule · Incident reporting protocol
- KPI
- Safety compliance score · Zero critical incidents
Note: Product & Service Design, Service Standard, Customer Journey Design, and Equipment Selection are scoped for Phase 2.
What we train
in Phase 1.
The training system develops staff through service culture, technical readiness, SOP discipline, CRM usage, experience recovery, and observable behavior assessment.
Premium Service Culture — GRACE Code
Confidentiality, equal respect, attentive but non-intrusive care, courteous professionalism, and awareness that every action shapes the member experience.
Consistent luxury-level service behavior · service audit score 90%+.
SSI Coach Training
Swimming teaching methodology, progression structure, safety awareness, and professional coaching standards.
Coaches qualified to deliver structured swim programs · assessment pass rate 90%+.
Stroke Correction & Video Analysis
Underwater and above-water observation using the Endless Pools Pro model for controlled current, video capture and side-by-side review in OnForm (onform.com), technique diagnosis, correction planning, and member communication.
Coaches can identify and correct technique using clear visual feedback · coaching quality score 90%+.
Aqua Aerobic Program
Safe aquatic fitness session design, cueing, class flow, intensity control, and member engagement.
Launch-ready aqua aerobic capability · class delivery readiness before opening.
Member Service Journey
Member welcome, check-in, class/session preparation, delivery, feedback, and follow-up.
Smooth end-to-end aquatic member journey · reduced service gaps.
SOP Implementation
Pool-deck readiness, hygiene, lane/class management, opening/closing checklist, handover, and documentation.
SOP compliance score 95%+.
Safety & Experience Recovery Protocol
Water incident response, injury response, complaint handling, delay management, wrong booking, and service recovery.
Zero critical incidents · all near-misses and complaints documented and reviewed.
CRM / Operating Data Discipline
Member profile, booking, attendance, follow-up, incident notes, and operational reporting.
Accurate operating data for management review and KPI tracking.
Observable Behavior Assessment
Assessment based on what coaches demonstrate in real operation: safety behavior, communication, service behavior, decision making, and team coordination.
100% of coaches assessed before independent duty · improvement actions tracked.
A phased, transparent fee model.
Draft — reused from the existing framework. Coach headcount to be confirmed against the client's staffing target (subset of 165 FTE / 71 by December).
Coach Training Program
Includes SSI coach training, Stroke Correction & Video Analysis, and Aqua Aerobic Program training. Designed to build coaches who can deliver structured swim instruction, diagnose and correct technique, use video feedback with members, and lead safe, premium aquatic fitness sessions.
Per coach certified — technical instruction, assessment practice, video-analysis workflow, and aqua aerobic delivery capability.
Curriculum + SOP Design + Implementation
Includes Swim Academy progression framework, level structure, skill matrix, assessment criteria, pool operation SOPs, class delivery standards, hygiene and safety checklists, implementation workshop, launch-readiness review, and first-cycle audit framework.
Bundled design, documentation, implementation support, and launch-readiness system.
Monthly Advisory & Operational Support
Starts from October 2026 as onsite support is required before opening. Includes onsite operating review, SOP implementation support, coach performance calibration, safety and incident review, service-quality feedback, program optimization, member-experience improvement, and management advisory for aquatic operations.
Monthly advisory and onsite operational support — Oct 2026 through the management support period.
From proposal to
soft opening and beyond.
Setup contract covers Jul — Sep 2026. Monthly advisory and onsite operational support begins Oct 2026 and continues through Jun 2027. Dates finalize on client approval, confirmed opening week, and management contract term.
Proposal submission
Immediate (client requested early next month, per 06-23).
Curriculum + SOP finalization
Within 4 weeks of approval.
Coach Training Program start
8 weeks before soft opening.
Safety Protocol & ERP sign-off
4 weeks before soft opening.
Soft opening
December 2026.
Phase 1 pilot audit
Within 30 days post soft opening.
| Workstream | Jul '26 | Aug '26 | Sep '26 | Oct '26 | Nov '26 | Dec '26 | Jan '27 | Feb '27 | Mar '27 | Apr '27 | May '27 | Jun '27 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Proposal submission | Submit | |||||||||||
| Approval + scope confirmation | Confirm | |||||||||||
| Curriculum + SOP finalization | Start | Finalize | ||||||||||
| Safety Protocol & ERP design | Draft | Review | Drill plan | Sign-off | Monitor | Monitor | Monitor | Monitor | Monitor | |||
| Coach Training preparation | Materials | Schedule | ||||||||||
| Coach Training delivery | Train | Train / assess | Launch ready | Calibration | Calibration | Calibration | Calibration | Calibration | ||||
| Soft opening support | Soft opening | Ops support | Ops support | Ops support | Ops support | Ops support | ||||||
| Phase 1 pilot audit | Audit | Improvement | Follow-up | KPI review | KPI review | Final review | ||||||
| Management contract | Start | Monthly | Monthly | Monthly | Renewal |
Not a technician.
A professional.
A coach who is not just technically qualified, but who operates like a safety-trained, guest-focused professional — the standard expected at a luxury, members-only complex.
Technically qualified
SSI-aligned instruction and progression coaching.
Safety-trained
Human Factors and CRM discipline, applied on the pool deck.
Guest-focused
Luxury hospitality service behaviors, delivered every visit.
Assessed on behavior
Observable Behavior Assessment before independent duty.
"Aviation-grade safety. Luxury-grade service. SSI-grade technique."
Open items before finalizing.
Points for executive review and commercial confirmation.
Confirm final scope by phase
Confirm aquatic coach headcount
Confirm non-aquatic departments included in Phase 2
Confirm setup contract period and management contract period
Confirm commercial model: bundled phase fee, per-department fee, or monthly advisory
Confirm coach headcount scope — pool-only vs. all-sports
Confirm contract risk status before quoting
Confirm onsite advisory schedule from October 2026 onward
Ready for executive
review and commercial discussion.
Review and confirm scope boundaries. Confirm coach headcount for pricing. Convert to a client-facing document once confirmed.